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The future of execution
5 June 2008:
Success has always depended on the right moves by the right people at the right times. This may seem straightforward, but we live in a complicated era: days of both Total Quality Management and beta testing; full-time employees and contractors; annual plans and elevator pitches.
Sometimes classic approaches to execution work fine; in other circumstances, they guarantee failure. The future – or at least a piece of it – promises to be driven by rapid response to change, modularized work, time slicing, freelance talent, open organizations and an ever-widening cast of characters for any given endeavor. In such a world, effective execution will depend more and more on detecting change, building relationships, orchestrating action and learning as we go along.
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