Marketing Leaders

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  • B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
    B2B Content Marketing: 2012 Benchmarks, Budgets and Trends provides a detailed look at many aspects of content marketing, including the tactics used, social media considerations, goals, measurements, budgets, outsourcing, and challenges. The end of the report presents the practices of self-described “best in class” content marketers.

    Read more 13 November 2012
  • B2B Content Marketing Trends
    Content marketing is a big buzz word. Most marketers will agree that the purpose of content marketing is to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. And while you want to help buyers make pragmatic and informed decisions, your ultimate goal is to persuade them to select your solution over competing alternatives. But what’s behind the buzz? We conducted a survey with the 30,000+ member B2B Technology Marketing Community on LinkedIn to learn more about the latest trends in content marketing.

    Read more 13 November 2012
  • Selling to Executives is about Engagment through Content
    Executives are a challenging audience to reach. They rely even more than others on advice and perspectives of their true peers and those they perceive to be authentic experts and creditable sources. They know the information they need and value, and do not want to waste time with sales pitches and lightweight stories.

    Read more 13 November 2012
  • The Rule of 5 for B2B Content Development
    Lead nurturing, inbound pull, social networks, blogs and other eMarketing activities are all fueled by content. Lots of it. That puts a lot of pressure on limited marketing resources to churn out not only volume, but quality content that delivers a consistent storyline to a variety of target markets and customers.

    Read more 13 November 2012
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