Marketing Leaders

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  • Create Engaging Content for Any Industry, Even “Boring” Ones
    According to a new book and recent study conducted by the Hinge Research Institute, high-growth, professional services firms are focusing heavily on blogging.

    Read more 5 December 2012
  • How to Get Started with Benchmarking for Content Marketing
    Most B2B marketers have a hard time keeping up with everything that’s thrown their way. Depending on the size of the company, they’re ultimately responsible for advertising, public relations, organizing customer events, writing and distributing press releases, editing case studies and white papers, and running the social media machine.

    Read more 5 December 2012
  • 5 Ideas about creating thought leadership
    Authority is a strange word. Strange because it brings such power, yet it is something that is not in your total control. When I say total - I mean you can influence but you can't determine it.

    Read more 27 November 2012
  • 7 Ways to Screw Up a Content Marketing Plan
    Content marketing is all the rage right now – and with good reason! Not only can content marketing help you to expand your brand’s recognition and increase your website’s overall traffic, it can provide powerful SEO benefits to the companies that take advantage of this highly effective strategy.

    Read more 27 November 2012
  • 40 Content Marketing Ideas for 2013
    About every B2B marketer we have meet over the past month has been working on 2013 planning and budgeting. In many cases, they are searching for innovative content ideas. In that spirit, below is a pretty diverse list of content marketing ideas you may want to consider executing for next year.

    Read more 26 November 2012
  • 2013 B2B Content Marketing Benchmarks, Budgets and Trends
    It’s that time of year! The Content Marketing Institute (CMI) and MarketingProfs have published the third annual research results: The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, sponsored by Brightcove.

    Read more 13 November 2012
  • B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
    B2B Content Marketing: 2012 Benchmarks, Budgets and Trends provides a detailed look at many aspects of content marketing, including the tactics used, social media considerations, goals, measurements, budgets, outsourcing, and challenges. The end of the report presents the practices of self-described “best in class” content marketers.

    Read more 13 November 2012
  • B2B Content Marketing Trends
    Content marketing is a big buzz word. Most marketers will agree that the purpose of content marketing is to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. And while you want to help buyers make pragmatic and informed decisions, your ultimate goal is to persuade them to select your solution over competing alternatives. But what’s behind the buzz? We conducted a survey with the 30,000+ member B2B Technology Marketing Community on LinkedIn to learn more about the latest trends in content marketing.

    Read more 13 November 2012
  • Selling to Executives is about Engagment through Content
    Executives are a challenging audience to reach. They rely even more than others on advice and perspectives of their true peers and those they perceive to be authentic experts and creditable sources. They know the information they need and value, and do not want to waste time with sales pitches and lightweight stories.

    Read more 13 November 2012
  • The Rule of 5 for B2B Content Development
    Lead nurturing, inbound pull, social networks, blogs and other eMarketing activities are all fueled by content. Lots of it. That puts a lot of pressure on limited marketing resources to churn out not only volume, but quality content that delivers a consistent storyline to a variety of target markets and customers.

    Read more 13 November 2012
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