Marketing Leaders

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  • How to Start Your Content Strategy: The Discovery Phase
    You want to get your content marketing initiative off to a great start. No, a fantastic start! A ground-breaking, revolutionary, epic launch. Something that will bring in the leads like the Pied Piper and bring on the tears of your competitors like the end of Beaches (or maybe that’s just me…)

    Read more 5 February 2013
  • Maximizing Content Marketing: A Six-Step Plan for Agile Engagement
    Communications professionals looking to harness the combined forces of content marketing and social networking – also known as owned and earned media – are in for some good news and some bad news.

    Read more 5 February 2013
  • He Said, She Said: Content's Role in the Sales and Marketing Marriage
    If content marketing is supposed to support the sales cycle, why are so many companies so bad at it?

    Read more 10 January 2013
  • Dos & Don'ts for Better Content Marketing
    Think having a bold, eye-catching homepage is enough? Think again. Here are some best strategies for attracting quality visitors to your site - and keeping them engaged.

    Read more 19 December 2012
  • Create Engaging Content for Any Industry, Even “Boring” Ones
    According to a new book and recent study conducted by the Hinge Research Institute, high-growth, professional services firms are focusing heavily on blogging.

    Read more 5 December 2012
  • How to Get Started with Benchmarking for Content Marketing
    Most B2B marketers have a hard time keeping up with everything that’s thrown their way. Depending on the size of the company, they’re ultimately responsible for advertising, public relations, organizing customer events, writing and distributing press releases, editing case studies and white papers, and running the social media machine.

    Read more 5 December 2012
  • 5 Ideas about creating thought leadership
    Authority is a strange word. Strange because it brings such power, yet it is something that is not in your total control. When I say total - I mean you can influence but you can't determine it.

    Read more 27 November 2012
  • 7 Ways to Screw Up a Content Marketing Plan
    Content marketing is all the rage right now – and with good reason! Not only can content marketing help you to expand your brand’s recognition and increase your website’s overall traffic, it can provide powerful SEO benefits to the companies that take advantage of this highly effective strategy.

    Read more 27 November 2012
  • 40 Content Marketing Ideas for 2013
    About every B2B marketer we have meet over the past month has been working on 2013 planning and budgeting. In many cases, they are searching for innovative content ideas. In that spirit, below is a pretty diverse list of content marketing ideas you may want to consider executing for next year.

    Read more 26 November 2012
  • 2013 B2B Content Marketing Benchmarks, Budgets and Trends
    It’s that time of year! The Content Marketing Institute (CMI) and MarketingProfs have published the third annual research results: The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, sponsored by Brightcove.

    Read more 13 November 2012
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