Lead Pool Marketing

Marketing Leaders

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  • How ‘false positive’ personality types disrupt B2B intent data
    There is no argument that when a B2B buyer begins their journey, they start online. All the research and data points are right: the journey starts with search, and oftentimes with a solution or vendor in mind. Do you know what else B2B buyers do? They search for information even when they’re not in a buying cycle, which is a problem because most tools don’t know the difference. Here’s what you need to keep in mind.


    Read more 21 April 2021
  • How e-books can provide actionable value to B2B buyers
    People now have time to digest long-form content. Here's how e-books can be central to a B2B content marketing strategy


    Read more 20 April 2021
  • The Modern Approach to Account Based Marketing
    In this article, we’ll explore how account-based marketing has changed over the years and whether or not it should be your focus.


    Read more 19 April 2021
  • Accelerating the ABM customer journey
    Deploying an ABM strategy ensures we can not only reach key accounts with precision targeting but also engage them through a multi-faceted approach across all stages of their buyer journey.


    Read more 16 April 2021
  • How technology is changing the role of the CMO in 2021
    In a world with rapidly advancing technology and changing customer attitudes, the CMO's role is an important one - making it key to stay agile, adaptive, and relevant while meeting the customer and marketing needs


    Read more 15 April 2021
  • How to Use Intent Data to Fuel Your Content Strategy
    According to a 2020 Demand Generation Benchmark Study, 51% of marketers are already using intent data in order to guide their campaigns; that means a little less than half of them are missing out on this valuable information. If your company falls in that latter category, look into adding an intent data provider to your ABM tech stack—then you can begin to reap the rewards of utilizing intent data in every facet of ABM, starting with content creation.


    Read more 13 April 2021
  • How to Perfect Your B2B Marketing Message
    We often think of marketing messages as springing from serendipitous breakthroughs, big ideas that come in a flash of creative brilliance. And that may be true, sometimes. But like many aspects of B2B marketing, message strategy can be developed—and improved—by following a proven process.


    Read more 12 April 2021
  • 6 Kick-Ass B2B Lead Generation Strategies for 2021
    Lead generation occurs in the second stage after your target audience has been attracted to your brand, and you're ready to convert them into your customers. For example, if a social media post attracted someone to visit your website, and then your website's content influenced the person to provide their email to you, that person would be considered a lead. And once you have the email address, with a proper strategy, you may end up turning that lead into an actual customer.


    Read more 9 April 2021
  • Why Content Agility Matters for B2B Marketers
    The ongoing disruption and lockdown caused by the pandemic means that more and more of us are relying on digital to manage our lives. B2B marketers are therefore laser focused on the use of online to build and maintain relationships with potential customers, and it’s no surprise that this was the only channel that saw growth.


    Read more 8 April 2021
  • How Conversational Marketing can Optimise your B2B Sales Cycle
    73% of B2B buyers say they want a personalised, B2C-like customer experience. With this in mind, B2B companies running a successful sales process know that conversational marketing is integral to doing business online.


    Read more 7 April 2021
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