Lead Pool Marketing

Why sales enablement is much more than just another buzzword  

2 March 2021:


But what about sales enablement? Is it just one more buzzword used by businesses to try and sell another piece of software that doesn’t actually help salespeople? The short answer is a resounding no. Sales enablement is much more than a buzzword – and it’s here to stay.

The only complication is that it can mean different things to different people, and its definition has changed significantly over the years. Before technology reigned supreme, sales enablement could be defined as anything that helps teams sell better. For example, a comfortable pair of shoes that allows sales teams to move faster and for longer than their competitors. Today, things are rather different.

In the modern world, sales enablement is all about using content and resources in the most effective and efficient way possible, with the goal of helping sales teams complete more sales faster by shortening the buyer journey.

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Source: B2B Marketing

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