Lead Pool Marketing

The Importance of Developing Trust Through Branding  

29 January 2021:

If you’re a marketing professional, you’ve undoubtedly been taught that there are a few key elements of branding—trust and reputation.

Today, brand trust is more important than ever before. Brands are up against a lot, namely, a global pandemic, economic recession, and societal turmoil.

With each of these crises, brands face new challenges and must completely reevaluate their values and strategically plan their responses, because their audiences are watching very closely, and can easily verbalize their experiences (both positive and negative) in real-time.

Brand trust is no longer just a nice-to-have; it’s now a vital strategic asset that both marketing and communications professionals need to carefully cultivate and deliberately protect for companies.

What Is Brand Trust?

Brand trust is one of the most valuable intangible assets companies can have. It’s defined by consumer expectations and measured by how well a brand delivers on the promises it makes with its products and services.

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Source: Marketing Insider Group

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