- The new battleground for marketing-led growth
In the digital age, consumers are always shopping around. New research shows that hooking them early is the strongest path to growth.
Read more 24 March 2017
- Machine learning is marketing’s future
Three ways the future is already here.
Read more 21 March 2017
- The business case to merge sales & marketing ops
Columnist Scott Vaughan makes the case for why an 'ops' merger is a beautiful marriage that will delight both your customers and your executive team.
Read more 16 March 2017
- How Agile Encourages Sales and Marketing Collaboration
Being cross-functional means being able to jump in wherever your time and skills can help the team. This might mean helping sales as well as marketing.
Read more 14 March 2017
- B2B Marketers: Wrong Way to Make the Right Impression on Your Prospects
Jumping on your prospects, especially those that have directly engaged with your long-form content, is a desperate move that lacks finesse. Learn how to make the right impression...
Read more 10 March 2017
- Why machine learning is critical to multi-touch attribution
Columnist Alison Lohse notes that in today's complex marketing atmosphere, marketers need tools that can quickly and accurately make sense of myriad and disparate data -- and machine learning does just that.
Read more 7 March 2017
- How to Streamline Workflows for Cross-Functional Content
Streamlining workflows to craft consistent, quality cross-functional content is just one more way to show customers why your organization is the best choice for their long-term business.
Read more 3 March 2017
- What Your Competitors Can Teach You about B2B Marketing
Successful B2B marketing is a delicate balance of new channels, changing preferences, advancing technology and intense pressure to drive results.
Read more 1 March 2017
- Using influencer campaigns for real-time amplification
Kick your influencer campaign up a notch. Columnist Caitlin Jeansonne explains how to use influencer marketing as an effective tool to support your other marketing initiatives.
Read more 27 February 2017
- Content Marketing Metrics: Account Based Marketing Edition
How to better use Account Based Marketing?
Read more 23 February 2017