Enterprise Managed Mobility for Superior End-User Experience  

30 May 2016:

The State of the Mobile Enterprise

Ten years ago, ‘work’ was a place people went to. Today, it’s become an ‘activity’ people can do from almost anywhere because there are now a variety of mobile devices where they can do it from. Thanks in no small part to the growth of Bring Your Own Device (BYOD), staff have been able to cut themselves free from the confines of their workplace, and as more and more business processes have themselves become mobile-enabled (everything from data handling, to enterprise applications), the concept of the mobile enterprise is now one that is more business-as-normal than exception to the rule. In addition, mobile availability of mission-critical business applications and processes is a key enabler to build a digital enterprise, bringing insights to any end-user, anywhere.

The benefits of BYOD programmes are largely undisputed. Detailed interviews with two IBM clients by Forrester Consulting recently found implementing BYOD programmes yielded an ROI of 108% with payback occurring in less than one month. Of all the different benefits recorded, increases in employee productivity (69% of the benefits), was the largest, followed by reduced device and installation costs (17.3% of benefits), and an expansion in revenues (6.8% of the benefits).1 This latter benefit was due to the better sales responsiveness that enhanced mobility led to.

Managing Mobility Initiatives

Improved workplace flexibility, enhanced productivity and anytime and anywhere access for employees has rightly become an enticing goal. But while many of the original security issues have now largely been ironed out, a new challenge has emerged – one of managing mobility – that is developing coherent strategies for optimising mobile workforce performance, be it taking advantage of business intelligence, or needing to work out which services best suit different applications or systems. This is a growing issue that occupies the minds of CIOs, however, only 11% of organisations believe they have the in-house skills they need to implement full enterprise mobility.2 The same study also found a significant 86% of organisations feel using external partners was their best solution for helping them hit their mobility goals.

Benefits of Managed Mobility

It’s not surprising a partner-based (or Managed Mobility Services – MMS) solution is fast emerging as the best way to deploy mobile enterprises. Enterprises need new skills quickly. They need advice on how they support and provide for their growing mobile workforce, and the level of expertise needed is increasing all the time. From a very small starting point, demand for MMS today is predicted to reach $11.05 billion in just three years.3 And it’s not difficult to see why. Research by MarketsandMarkets earlier this year found that a huge 87% of IT managers were already outsourcing significant levels of their mobility management to outsourced providers. Not only this, they said they were very open to evaluating the benefits other MMS providers could give them too.

Increasingly there is help at hand. With its groundbreaking Managed Mobility Services for Mac offering, IBM has been independently recognised as a leading player in the emerging MMS space.4

What started as IBM’s own internal Mac@IBM programme (where more than 50,000 Mac deployments have so far been enabled), has since been expanded into a full-service solution that helps organisations incorporate mobile Apple Mac devices into a cloud-managed environment. Today, IBM manages more than 500,000 devices from more than 100 different clients and provides a range of solutions including help desk support, real-time back up of Mac data to a secure cloud, file sync, share services and other approaches to help create better personalised experiences.

Such solutions provide real, quantifiable results. An impact data for one IBM client revealed IBM Managed Mobility yielded a $5.5 million cost saving in infrastructure and support costs,5 while other clients report savings in telecommunications expenses (of $27.5 million – an ROI of 530% in one case); and savings in mobility and infrastructure costs.

Of course, this is a fast-developing topic area, and we understand staying on top of this can be hard. That’s why we have assembled some of the best experts in their field for you, to talk to you about how they are transforming their mobile enterprise strategies.

Hear exclusively from top CIOs, VPs and directors of mobility, enterprise architectures, mobile infrastructures, and innovation managers of IT about the latest trends in enterprise mobility and start the next part of your journey today.

What: Roundtable meeting on the seamless employee experience in your mobile enterprise
Where: Den Breckpot, Mechelen, Belgium
When: June 9th, 2016 from 16:00 to 21:30
Find Out More: www.corporate-leaders.com/go/appleatibmjune2016 


(1) The Total Economic Impact of IBM Managed Mobility for BYOD, Forrester/IBM, 2012
(2) IBM/MobileFirst, Gartner Magic Quadrant for Managed Mobility Services, 2014
(3)  MarketsandMarkets – Managed Mobility Services Market by Function – Global Forecasts to 2021 report, 2016
(4) 2015 Gartner Magic Quadrant for Managed Mobility Services report
(5) Forrester Total Economic Impact Study for IBM


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