An Overlooked Yet Powerful Element For Transforming Culture  

21 May 2018:

A weak culture can lead to disinterest, disengagement and distraction among employees. When they don’t feel involved in, don't agree with or, worst of all, don't understand their organization’s vision, they don’t see the incentive to innovate, extend themselves beyond what they think they’re capable of or collaborate.

On the flip side, a strong culture can inspire and instill confidence in employees to deliver stellar products and services through better problem solving, heightened awareness around ethical standards and creative thinking. It can lead to success beyond the expectations of even the most optimistic of leaders.

Yes, culture is that important.

But here’s the scary part: For many organizations, a strong culture is like an oasis in the desert -- something that seems apparent and easy to access but, in reality, is out of reach. Deloitte’s 2017 Global Human Capital Trends Survey sheds light on this point. In the report, which surveyed more than 10,000 HR and business leaders in 140 countries, only 23% of organizations said they believe their employees are fully aligned with their corporate purpose. Compare that to the fact that nearly 80% of respondents rated employee experience as important.


Why is the gap between an acknowledgment of culture’s importance and the ability to build a strong culture so great? Many leaders are missing an opportunity to capitalize on an internal communications strategy that’s tied to the organization’s vision.

Closing The Gap

Informative, compelling internal communications that is distributed on a strategic cadence plays an invaluable role in creating a strong culture. How valuable? According to the Deloitte report “Silencing the static: Engaging employees in an unsettled environment,” there’s a direct link between effective internal communications and employee satisfaction. This should never be underestimated and, in fact, should be amplified in the C-suite and boardroom.

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Source: Forbes

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