News, Reviews & Interviews

Marketing: A question of Ethics
Public awareness of ethical issues is at an all-time high. As always, marketers follow close behind. But are they just jumping on the bandwagon?
Read more 21 January 2008
Does CSR work?
“The theological question—should there be CSR?—is so irrelevant today,” says John Ruggie of Harvard University's Kennedy School of Government. “Companies are doing it. It's one of the social pressures they've absorbed.”
Read more 17 January 2008
Just good business
Corporate social responsibility, once a do-gooding sideshow, is now seen as mainstream. But as yet too few companies are doing it well, says Daniel Franklin.
Read more 17 January 2008
The feel good factor
When catastrophic floods hit Bangladesh last November, TNT's emergency-response team was ready. The logistics giant, with headquarters in Amsterdam, has 50 people on standby to intervene anywhere in the world at 48 hours' notice. This is part of a five-year-old partnership with the World Food Programme (WFP), the UN's agency that fights hunger.
Read more 17 January 2008
BT and Cisco Sponsored Paper Says Sustainability Breeds Innovation and Profitability
Focusing on sustainability can help businesses innovate and see profits, but it's a concept that has to start with leadership and be part of a company's culture, according to a paper released yesterday.
Read more 16 January 2008
Companies warned on social reports
A group of influential investors has warned 78 listed companies that they are breaching pledges to a United Nations agreement on society and the environment by failing to publish progress reports.
Read more 15 January 2008
Why green marketing is about more than green ads
Green adverts may be all the rage, but they need to be part of a genuinely green marketing campaign, argues Keith Jones of marketing data firm Acxiom.
Read more 15 January 2008
European retailers to “lose market share” if they fail to address sustainability
Only 28 percent of international retailers in Europe claim to have a policy on Corporate Social Responsibility, despite the fact that 38 per cent of those interviewed in a survey believe that consumers will increasingly differentiate between those retailers with a CSR policy and those without.
Read more 11 January 2008
The R in CSR
Since my new year’s resolution is to give post-crunch/crystal ball pieces a rest, I thought I’d turn to an issue that could be moving up law firms’ agenda in 2008: the ethics of advising morally-questionable clients.
Read more 10 January 2008
KPMG UK Promotes Green Travel, Makes Card Rebate Pledge
The British division of Big Four accounting firm KPMG International is donating to charity its corporate card rebate. The move is part of a program with card provider American Express that enables cardholders to donate their Membership Rewards points and encourages travelers to "consider their environmental impact" by offering bonus points for rail travel.
Read more 9 January 2008