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Sustainability is the Key Driver of Innovation
3 September 2009:
The Harvard Business Review has issued a new white paper illustrating that sustainability strategies are not a bottom line drain to business, but the most effective way to create competitive advantage moving forward. .
The report not only identifies the opportunity in sustainability, but uses successful corporate sustainability stores from companies such as Wal-Mart, Clorox and HP as case studies to develop a 5 step framework to explore this opportunity.
Source: Sustainable Life Media
Link: Harvard Business Review
