Cadbury Wins Award for Best Green Packaging
20 November 2008:
Cadbury, a leading global confectionery company, has been awarded the Best Green Packaging Award at this year's prestigious Green Awards for the launch of its unboxed "Eco-Eggs" range in Easter 2008.
The company recently evaluated its green initiatives.
Cadbury was also shortlisted for Corporate Responsibility at last night's National Business Awards and was highly commended for Environmental Sustainability at last month's IGD Awards.
The Eco-Eggs launch supports Cadbury's commitment to reducing its global environmental footprint.
In 2007 Cadbury made absolute commitment to combat climate change, leading the industry by becoming the first food manufacturer to commit to ‘absolute' carbon reduction by 50% by 2020 through its Purple Goes Green initiative.
Within Purple Goes Green, Cadbury has also committed to a 10% reduction in standard packaging and a 25% reduction in seasonal packaging by 2020.
Jo Grice, Giving & Seasonal Brand Manager commented: "We have set ourselves aggressive targets to reduce our seasonal packaging and it is critical that we take people with us on our green journey.
"We are delighted that this award recognises the work we have done to date and our goals for the future.
"Not only have the Eco-Eggs been supported by customers such as Tesco, and external stakeholders such as WRAP, but the eggs have proven to be a popular choice with consumers as Cadbury maintained its position as the number one Easter Egg manufacturer."
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Source: Talking Retail
